Services
I alleviate the headache of writing, planning and marketing your content.
The elements below work together to deliver a robust and holistic content experience.
If you're looking for something but aren't sure if it's in my remit - get in touch.
Content Writing
Whether you want to raise your brand awareness, show off your products or services, educate your customers, convert visitors to customers on your website, inspire your employees, or establish thought leadership, content writing will help you achieve it.
Skilled at transforming complex information into a clear and convincing message for a targeted audience, I can quickly explain the features and benefits of a product, service or concept in layperson's terms to drive growth and engagement.
I'm a native English-level content writer, well-versed in creating high-quality, engaging content for various audiences in all channels. I know how to use idioms and common expressions.
I write all kinds of copy for both external and internal communication purposes. For example, blogs, articles, ebooks, websites, scripts, press releases, emails, newsletters, ads, social media posts, white papers - and more.
Content Marketing
Content marketing is crucial in today's remote, digital business environments. It helps attract, engage and retain an audience. Not only does it answer your audience's questions, but it also enables you to build trust, improve conversions, and generate - more and better - leads.
Content marketing includes creating and sharing relevant, helpful content such as articles, videos and webinars targeted to your audience. It establishes expertise, promotes brand awareness, and keeps your business in mind when customers are about to buy what you sell.
According to the Content Marketing Institute*, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
Customers would rather see helpful content than ads any day. And if you still need convincing: consider that most of your competitors are using content marketing already, so why aren't you?
We agree on the best approach, formats and channels by discussing your overall objectives, strategy and audience.
Connect with your customers in a meaningful way.
Content Strategy
Ideally, you start by creating an overall content strategy, then devising a content marketing plan, and producing the content. Many companies start in reverse order.
A content strategy is an overall plan in which you use content to achieve your business goals. Importantly, it should describe the "why" and the "how", but also the "what", "when" and 'who".
A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
A content strategy is not the same as a content calendar. A plan is the outcome of the strategy. A content calendar is tactical, documenting how you will execute your strategy.
For example, you can create a content strategy for your brand, a product or service launch, or a campaign.
I deep-dive into your brand and advise you on the right strategy so that we talk about the right things at the right time, reaching the right people.
Storytelling
Why use storytelling for your business? Storytelling uses human connection and emotion to engage an audience to take action, such as buying a product or service. Stories can build trust and brand affinity for a business.
A well-communicated story is an essential element of a robust marketing strategy. Every business has a story to tell, but it needs to be communicated in a clear, engaging and effective way.
With a strong brand story as the backbone of your content strategy, your content becomes effective and intentional. Then, your value proposition naturally supports your business' overarching vision.
Businesses today need a strong purpose and relatable values - that's what people buy into. It's your "why". You must communicate your business's objective with a story that captures people's attention. This technique is also well used for success stories (case studies), presentations, pitches and more.
People remember stories but easily forget facts and figures. Make people remember your brand.
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